What is the brand impact on SEO performance?
For a long time, I think it’s been clear that brand is an important signal in what Google values for ranking websites.
But what does ‘brand’ mean in an SEO context?
In the early days of Google, PageRank (named after Larry Page – also sounds much better than BrinRank) was introduced to rank sites based upon the quality and quantity of inbound links to a specific page and domain. Of course, it’s become much more sophisticated since, and there are now other factors that are thrown into the mix.
Let’s forget about Google for a minute, though. What would you consider to be the factor of a strong online brand?
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