I was recently asked to speak at the SMX London conference on ‘Identifying Core Algorithm Impact and Key Actions to Recover From Its Search Visibility Loss’. My presentation got me thinking about the myriad potential causes for a drop in organic visibility and the juxtaposition between two constants; the ever-changing landscape of SEO and the basic principles behind how we identify and address the reasons for poor SEO performance.
At Re:signal, whenever we’re approached by clients with an organic visibility drop, we follow the same process, irrespective of the industry the client works in or the product/service they offer. Even if we have a strong suspicion about what the issue may be (core algorithm update, lost links, technical SEO issues, etc.), we go through this process to ensure that our efforts are addressing the issue at its root cause. In essence, it’s a process of elimination, analysing the available data to confirm what’s not an issue, before we embark on a strategy to address the real problem.
How do you identify the cause behind an SEO visibility drop? » Read more about: 5 Steps to help you identify the cause of visibility loss »