How to enhance your Digital PR outreach with expert quotes
My colleagues will tell you that I’m often bleating on about the importance of supplying expert comment and quotes, it’s something I’ve become increasingly passionate about during my time as a Digital PR, mainly because I think it works! With that in mind, I thought it would be helpful to share all of my thoughts and tips in one place.
Adding an expert comment is important for the majority of Digital PR campaigns, they increase your chances of success from the start or they can really help save a flagging campaign; adding them into pitches that have been struggling has helped colleagues and myself land links on top-tier publications such as Stylist, Express.co.uk and even the New York Post.
So, in this article, I’ll be sharing insights into why quotes matter, who to approach for the best-possible quotes/expert comment and the best way to reach out to them.
Why do quotes matter?
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