Is voice really the future of search?
The prediction by Comscore that 50% of searches will be made through voice by 2020 has been widely reported.
Whether it gets there in this timeframe or not, the growth stats to-date are undeniable: 13% of US households owned a smart speaker in 2017, with a further 53 m devices expected to be shipped in 2018.
Where are we now?
Currently, smart devices such as Amazon Alexa and Google Home have their uses, from playing music or answering quick questions such as ‘what’s the weather?’ or ‘what time is it in New York?’
We’re at a stage where it’s still largely a bit of fun. But for behaviours to really shift, it needs to go to the next level…
