Where we’re going, we won’t need websites
As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak.
If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites?
Even if the research is over-egged and the tipping point is reached a year or two later, the question still remains.
As consumers increasingly get used to asking Alexa, Siri or Google for the news headlines, a dinner recipe or flight options for a weekend away, answers will not be provided by ten blue SEO links. Rather, the options will be weighed up by an algorithm before what is considered to be the best answer is read out.
Remember Lycos and AltaVista?
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