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30 ways to make your content marketing REALLY work

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We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from the crowd.

I’ve listed 30 tips and ideas that I’ve found help when it comes to making your content marketing really get results:

1) Define what content marketing success looks like

For example:

  • You have a strategy aligned with your business goals, with a clear plan on how to achieve them…
  • You produce creative content which your audience loves and attracts more of the ‘right kind’ of prospects (those who buy!)
  • You earn outstanding coverage from publishers, media and social influencers
  • You continually increase online revenue via organic search and other channels, to acquire new customers and retain existing ones

You need to understand where you are, where to go &

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