How “The Art of War” made me a better content marketer
The Art of War is believed to have been written around 2,500 years ago by Sun Tzu, a high-ranking Chinese military general. A concise bible for military strategy, its thirteen chapters designate key concepts and challenges that must be understood to achieve ultimate military victory, quickly and efficiently.
The guidance in The Art of War may hail from a time before smart technology, content marketing or even basic sanitation, but Sun Tzu had a sound understanding of strategy – and the wisdom that has sustained his work across millennia simply buzzes with relevance for anyone working in marketing and management. It has been heralded by CEOs and top publications alike –
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