How to create newsworthy content to secure publisher coverage
The concept of newsworthy content is one that every brand should be chasing. The phrase “great content” is a widely used one but by its nature it’s extremely difficult to actually qualify as it’s rather subjective and extremely broad! In a lot of cases I much prefer to use the term newsworthy as it identifies with the ideas behind the content rather than the production value and delivery. There’s no reason why any brand can’t create newsworthy content on a relatively low budget, something that can be shown in the examples given throughout the presentation.
The components of newsworthy content
In order to be able to classify content as newsworthy we can distil the concept into 5 separate areas –
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