9 ways to create engaging content in challenging industries
Here are nine takeaways from creating content for what are typically considered challenging or boring industries…
9 Ways to Create Engaging Content #ContentMarketingShow from Chelsea Blacker
1. Find a PG angle for your content
Within the gambling industry, it’s difficult to find a positive angle publishers are happy to promote. So, Re:signal focused in on the angle of poker being a sport. Like any sport, there are talents which players must develop in order to improve their game. For Poker these include maths skills, logic, risk assessment and more. Re:signal decided the concept of bluffing was an area the general public would be interested in learning more about, as lying is a skill everyone would like to be better at detecting in others or maybe even improving their own ability to lie.
2. Get professional researchers involved
We partnered with academic researchers to develop cutting edge research in the area of bluffing, this gave the project legitimacy and the ability to stand up to journalist demand for research integrity. The research finds were originally published on the gambling brand’s website so they were able to act as the original source. Later down the line, this article presenting the findings would be used as the research resource for the infographic to link to.
3. Publishers are partners, involving them means they buy into your content
When it comes to agreeing to publish an infographic with a publisher, it’s important to get publishers involved. But first –
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