7 unexpected places to find content ideas in your business
Ideation is an extremely important aspect of content creation and shouldn’t be overlooked. Content ideas can come from a multitude of sources, your analytics software, Adwords data, keyword research, current affairs etc. But the ideation phase shouldn’t be just restricted to your digital marketing, social or SEO team, you should be gathering ideas throughout your business and placing an emphasis on creating a content culture.
Sure, your digital marketing team may be doing a great job, but it could be that they are only creating content that they deem important, working in silos within your business. Whereas, getting other people involved can create a whole host of new ideas that may have otherwise been missed, creating content that can overlap into email marketing, PR and offline. This is not saying that your content is bad, it could be really good, but why settle for good when you could have great or amazing!?
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