Make content the centre of your earned, owned and paid strategy
Despite content frequently being looked at as the answer, that doesn’t mean that it’s always the first solution for your business.
I’m often asked the question “why great content matters”, and that can be very difficult to answer, mainly because despite running a large number of content campaigns for clients, it’s never a question we would start with first.
Content Strategy
Going back a step, it has to be about strategy. You really need to think about your business goals and marketing objectives.
This could be anything from:
- Raising brand awareness
- Improving your SEO and online authority
- Building your social audience
- Increasing direct sales or leads
- etc…
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