31 Tips to boost your digital PR outreach relationships
It’s important to connect your brand with appropriate bloggers and other influencers. Why? Because these digital influencers are an accessible touchpoint between you and your target market, websites and blogs are a great way to present products or services to the online community.
For in-house marketers, I’ve put together a few learnings and tips which I think will help you make the most of your digital PR potential, in the realm of bloggers.
What Brands Forget About Bloggers
Brands tend to think bloggers operate like other traditional marketing avenues, don’t make this mistake. Don’t forget these three things, at the risk of bloggers disliking you:
1. Bloggers spend a lot of time maintaining and updating their blog!
» Read more about: 31 Tips to boost your digital PR outreach relationships »
