187 key takeaways from the content marketing show
With more than 1000 SEOs, content marketers and in-house digital marketers in attendance the content marketing show on Friday the 31st of May was a sell-out. It brought together some of the top people within the industry to share their experiences and knowledge of content marketing.
The Sir Alex Ferguson’s way of Building the Best (Content) Team
Danny Denhard, VoucherCodes.co.uk
@dannydenhard
httpss://plus.google.com/112080127184383819662/posts
1. The team is the most important part when you’re picking content.
2. It is all about picking and having the right qualities.
3. You need a good goalkeeper in your team that is safe, has attention to detail, has great agility and protects the project.
4. You need a centre back in your team that communicates and leads the team from the front.
5. You need a Midfield workhorse in your team to do the ugly thing, to work for the team and get the best results out of you and your team.
6. You need an attacking midfield, the creative part of the team, who creates a system and communicates with people and drive the team forward in their own style.
7. You need at least one striker for every project, the PR and social media people. These will go and get you the results that you need.
8. If you don’t have a natural born leader in your team you’re going to struggle to get the right results.
9. Know when to make substitutions in order to keep it fresh and to get the best out of your people.
10. You need a substitution bench with reliable people.
11. Squad rotation helps to keep it fresh.
12. Make the project last until the final whistle –
» Read more about: 187 key takeaways from the content marketing show »
