Why you need a strategy-first approach to SEO
If you don’t know where you’re going, don’t complain about where you end up.
This is something a mentor of mine has told me a few times. It’s a lesson that applies equally to business, life and SEO.
Let’s set the scene. We’ve all been there. That client meeting where you’ve done a great job; showed them you’ve fixed 983 issues, gained rankings for 102 keywords, secured 52 links etc. All to get asked “so what”?
It’s disheartening. What went wrong? Why didn’t they get it?
It’s not you, it’s me…
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